Welcome to the HyperLab

High-tech tools. Handmade heart. Chaos-controlled outcomes.

Meet the Labbé of the Lab

Meet Bentlee — our in-house chaos coordinator, tag destroyer, and inspiration behind the HyperLab.

Before becoming the Labbé of the Lab, Bentlee made it his mission to obliterate every pet tag he wore. Chewed, scratched, or snapped clean off — nothing survived his chaos. So I set out to create a tag tough enough to pass the Bentlee Test: nearly indestructible, totally unique, and stylish enough for even the most dramatic pet personality.

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